Level-Up: Health and Performance in Esports
Competitive gaming and Esports have seen exponential growth in recent years, creating stars of the sport and inspiring millions to try their hand at virtual competition.
Since its inception in the early 1970s with the Intergalactic Spacewar Olympics, Esports has gone from a social outlet to a widespread competitive industry (esports.net). Recent advances in connectivity and accessibility have put gaming at the forefront of culture.
In the past two decades, gaming systems have become as common as everyday appliances, with over 50% of US households owning at least one gaming system (Statista). Since the advent of the internet, gamers can connect all over the world and compete in real-time, honing their skills and building the competitive gaming culture that we know today.
This competitive culture, along with gamers' desire to continuously test their skills against one another, has led to the emergence of online and in-person Esports tournaments across the globe. Competitive gaming has steadily grown into a multi-billion dollar industry, turning what was once a niche hobby into an elite sport.
The Rise of Esports
There are, however, some concerns regarding the health of these up-and-coming athletes. Because of the demanding nature of Esports and the sedentary lifestyle that often comes with it, it is important to promote the health and well-being of competitors in this growing sport. This is why we have created a drink with ingredients to help boost the health and performance of Esports athletes, providing a buffer for the taxing lifestyle of a full-time gamer.
Health in Gaming
Level Up, founded by Jennifer Smith in 2022, was created to offer a healthy alternative to the sugary, caffeinated energy drinks that have permeated the gaming world for years. These drinks have been linked to negative lifestyle choices overall. The National Institute of Medicine states, “Studies have associated energy-drink consumption among adolescents with alcohol use, substance use, risky behaviors, and negative school experiences” (NLM).
While traditional energy drinks can cause energy crashes and loss of focus, Level Up is intended to boost health and performance using a holistic approach. With science-backed research and her extensive experience in the field of nootropics, Jennifer set out to create a product that supports the overall health and well-being of Esports athletes.
With a special blend of vitamins, minerals, and nootropics, our drink provides gamers with everything they need to stay healthy, while also improving focus and reaction time. While there is no substitute for maintaining a healthy and balanced lifestyle outside of gaming, having a product that prioritizes health and wellness is an important step toward building a stronger gaming culture. Our goal is to help further the notion that competitive gamers are elite athletes. We aim to promote competitive gaming as something to be taken seriously and to broaden the appeal of Esports as a whole.
What are you waiting for? Level-Up your game today.
Keywords:
Competitive gaming
Esports athletes
Health and performance
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